Spotify going to video is going to backfire on them, and it’s going to further alienate its customers. Losing sight of their core value proposition, is going to lead to cluttered user experience, an inferior product, in an attempt to compete in an already crowded space. It’s becoming clear that growth of users isn’t enough for them and their shareholders, they want more of our active time (eyeball hours), and likely more user generated content to make commission on. They are losing sight (no pun intended) of benefits of audio as a (passive consumption) medium. It’s time to start feeling out alternatives to Spotify.