Referencing the Sapiens graphic novel and its explanation about human cooperation beyond Dunbar’s number of 150 requires belief in shared fictions or mythologies, and when you understand that getting groups of people to believe in the same thing whether or not it’s true or moral you’ll see why Donald Trump and Elon Musk have gained such prominence and following and it shows the danger of unchecked proliferation of information and data through social networks that when not constrained by laws or agreed upon social norms in a very insidious way because it increases engagement on the platforms and this misinformation proliferates.