As I question how to build an audience in an increasingly crowded online space, and think through who my archetypes are (Bo Burnham, Craig Mod); a commonality that arises: early adoption of (and consistent execution on) a medium (Youtube, blogging) seems to be a key component of their sustainable careers. These places are increasingly saturated and siloed, but they were both fortunate enough to build a core group of fans that have helped them maintain their creative pursuits. That and (seemingly) living well below their needs/means. Timing seems to be as important as execution. What’s the next wave that’s building on the horizon? I think it’s the earnest and artisan work that will float to the top in the age of AI.